All successful businesses satisfy market demand by providing their customers with a valuable product or service.
The Market
Online, Glossy Magazines & Directory Listing advertising are experiencing enormous growth.
A Community Times licence enables you to satisfy businesses’ fast growing demand for online, glossy magazine and directory listings in one unique service.
“Online advertising is the UK’s fastest growing advertising medium, rising 33.2% last year.” Source: Internet Advertising Bureau 2006
“40 million UK users now access the Internet” Office of National Statistics 2005.
“In a year when advertising in the press fell by nearly 2%, advertising in directories grew by 3.2%...and now accounts for nearly 12% of all press advertising” EADP, 2005.
“Over the last 10 years ad expenditure on magazines has soared by 31%” PPA Marketing; Data & Trends Overview
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A Unique Service
Each Community Times licensee offers their customers a unique proposition based on providing high value services at low prices.
Each of your customers has an opportunity to advertise their products and services directly to their prime, target market i.e. the community in many ways;
- A low cost, magazine advert in your high quality glossy magazine
- A professional directory listing in a high visibility local directory website which can include video or audio presentations.
- An email campaign sent directly to those members of the community who have subscribed to receive emails from your business.
- An SMS (text message) campaign sent directly to the mobile phones of those members of the community who have subscribed to receive text messages from your business.
This service is unrivalled in the UK and provides each of your customers with many different ways to market and sell their services to your community.
As the owner of a Community Times business each of these services provides you with ongoing and sustainable revenues and profits.
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High Value at a Low Cost
The price of the services you offer your customers is very low in comparison with any competitors.
This is because your business costs are very low due to the comprehensive systems and support you receive from Head Office and the buying power we are able to leverage on your behalf to source printing and distribution services. These low costs are reflected in the low prices you can choose to charge your customers.
Your customers are able to cost effectively market their products directly to the local community using your magazine, local directory website, email or (SMS) text messaging campaigns .
This unique, high value, low cost service results in a very high retention rate of customers enabling your business to grow rapidly, profitably and sustainably. |
